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CREATIVE DIRECTOR / ADVERTISING

Below are samples of advertising copy, creative and art direction done for print ads, banner ads, and direct mail pieces, done for various entertainment and technology clients.

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PRINT ADS

Seeking Vigilantes NAPSTER: SEEKING INDEPENDENT MUSIC VIGILANTES
Wrote copy for this ad in preparation for the new Napster’s UK and Canadian site launches.

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do it NAPSTER: IT’S OKAY TO DO IT A LOT
Wrote copy for this ad in preparation for the new Napster’s UK and Canadian site launches.

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steal money NAPSTER: STEAL MONEY TO PAY FOR MUSIC
Wrote copy for this ad in preparation for the new Napster’s UK and Canadian site launches.

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Withoutabox Ads WITHOUTABOX: PRINT ADS FOR FILM FESTIVALS
Wrote and edited copy for several Withoutabox ads for GenArt, Cannes and LAFF leading up to the companyֹ sale to IMDB.

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BANNER ADS

Opera Mini 4 banner ads 		OPERA MINI 4 BANNERS
Wrote copy for banner ads for launch of Opera Mini 4, including different versions that were targeted toward BlackBerry users, holiday shoppers, and all mobile phone users.

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 WITHOUTABOX BANNERS
Wrote copy for and concepted designs for ad banners for Withoutabox’s social network, Audience. Ads were targeted at both filmmakers and film enthusiasts. Developed a range of designs to appeal to users of MySpace and other social networks.

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DIRECT MAIL

Apptivity 		APPTIVITY
Wrote copy for this direct mail piece targeted to web application developers.

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The Learning Company THE LEARNING COMPANY: CORNERSTONE SOFTWARE
Wrote copy for this direct mail piece targeted to teachers seeking educational software.

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World Book WORLD BOOK MULTIMEDIA ENCYCLOPEDIA
Wrote copy for this direct mail piece targeted at parents seeking educational software for their children.

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