SPEED DIAL
HOTPICKS FEATURE, CO-BRANDED CROSS PROMOTION - LANCE WEILER’S HEAD
TRAUMA CINEMA GAME EXPERIENCE
Worked with Opera and Lance
Weiler to develop co-branded promotion with launch of his Head
Trauma cinema game experience. Exchanged promotion of Head Trauma game
on MyOpera and Opera.com in consideration Weiler’s promoting
downloading and using the Opera browser and Speed Dial as an advantage
in winning the game. Weiler supplied shortcuts for game players to use
inside of Opera’s Speed Dial to help them win the game.
Negotiated
agreement resulting in huge promotional opportunity for Opera to get in
alongside co-sponsors Stage 6, Xbox, Myspace, Eyespot and Twitter in a
groundbreaking online event. Interviewed Weiler for Hot Picks story that accompanied list of Speed Dial game shortcuts for Head Trauma game participants.
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